European Pizza Forum
The European Pizza Forum brings together leading industry professionals to explore the trends, challenges, and opportunities shaping the future of the pizza and wider hospitality sectors.
Covering topics such as business growth, profitability, consumer behaviour, technology, and innovation, the programme – organised in co-operation with PAPA (The Pizza, Pasta & Italian Food Association) – delivers practical insights and actionable strategies to help business owners and decision-makers strengthen their competitive edge, drive sustainable growth, and achieve long-term success.
Agenda
18 November
11:15 – 11:50
Shaping the Pizza Industry: Leading Brands into the Future
With: Ben Bowers (Stateside Foods), Kian Yazdi (Tops Pizza). Moderated by PAPA, introduced by FIS.
12:05 – 12:35
Aggregators vs Operators: The Challenges of Delivery
With: Peter Backman (TheDelivery.World), Sunny Chhina (The Fat Pizza) and Pamela Aiko Tironi (The Pizza Room). Moderated by PAPA.
12:50 – 13:10
Building a Pizza Brand: What It Really Takes
CASE STUDY. With: Ajmal Mushtaq (Boss Pizza). Moderated by PAPA.
13:30 – 14:00
Margin Squeeze: What Do Investors Really Look For?
With: Edin Basic (Venture Capital Investor), Dominic Wade (Zempler Bank) and Olçar Tosun (Wild Horse Design). Moderated by PAPA.
14:20 – 15:00
Funding & Investment: How Are Businesses Funding Growth?
With: Darron Judd (Barclays Business), Dan Hope (Proloco), Paul Goodale (Pizza Luxe). Moderated by Thom Hetherington.
15:15 – 15:55
Tech That Actually Drives Profit: Tools, AI, Data and Real ROI
With: Thom Elliot (Pizza Pilgrims), Dan Hope (Proloco), Iain Morland (Klarus). Moderated by Thom Hetherington.
19 November
11:20 – 12:00
50 Top Pizza Presents: Inside Europe's Award-Winning Pizzerias
With Europe’s best pizzerias, recognised by 50 Top Pizza, sharing their experiences, challenges and success stories. A unique insight into what it takes to build and grow a successful pizzeria today.
12:20 – 12:50
Quality at Scale: How to Keep Standards Consistently High
How can businesses maintain consistently high quality while increasing production volumes? Moderated by Alessandro Allocca, with Tom Horvath Neumann (Properoni®).
13:10 – 13:50
50 Top Pizza Presents: Inside Europe's Award-Winning Pizzerias
With Europe’s best pizzerias, recognised by 50 Top Pizza, sharing their experiences, challenges and success stories. A unique insight into what it takes to build and grow a successful pizzeria today.
14:10 – 14:45
Italian Expertise, Local Adaptation: Making It Work in the UK
With: Giovanni Sacchi (Director of the Italian Trade Agency), Roberto Costa (President of the Italian Chamber of Commerce for the UK), and Michelin-starred Chef Stefano Di Giosia (The Tudor Pass). Moderated by Alessandro Allocca.
15:15 – 15:45
EPS Awards 2026 Ceremony
Celebrating the best products presented at the show, recognising quality, innovation, presentation, and impact.
Some Confirmed Speakers
Ajmal Mushtaq - CEO of Boss Pizza
Roberto Costa - Founder of Macellaio RC & God Save The Pizza, President of ICCIUK
Stefano Di Giosia - Executive Head Chef at The Tudor Pass at Great Fosters
Thom Elliot - Co-Founder of Pizza Pilgrims
Sunny Chhina - Founder of The Fat Pizza
Armed with an Economics degree from UCL and experience as a Management Consultant at Arthur Andersen, he blends commercial insight with real-world hustle. In 2015, he founded The Fat Pizza, growing it from one Essex kitchen into an international franchise across the UK, Dubai, Malta, India, and Africa.
Known for its 24-inch “Size Matters” pizza and industry-leading tech stack, The Fat Pizza is a brand built on fresh dough, fast delivery, and community heart. Sunny’s philosophy is simple: “Technology scales a brand – but people build it”.
Pamela Aiko Tironi - Founder of The Pizza Room
Darron Judd - Franchise Development Manager, Barclays Business
Paul Goodale - Founder of PizzaLuxe Group
Kian Yazdi - CEO of Tops Pizza
Peter Backman - Founder of theDelivery.World
Iain Morland - Hospitality Technology Consultant, Klarus
Iain Morland is a hospitality technology advisor at Klarus, helping hotel and hospitality businesses make better technology decisions and turn them into practical change. Previously Iain worked at PwC, advising clients on technology strategy, choosing and implementing new systems, and making sure major technology projects delivered what the business needed. Klarus is independent and software-agnostic, so its advice is driven by what works for the business, not by selling a particular product.
Dan Hope - Co-Founder & MD of Proloco
Edin Basic - F&B Growth Advisor & Investor
Dominic Wade - CEO of Zempler Bank
Dominic has a 20-year track record in executive finance roles with experience ranging from major international banks to smaller UK specialists. He spent 13 years in a range of leadership positions at NatWest Group, where he was involved in the bank’s restructuring following the financial crisis, managing the FP&A and Regulatory teams through the de-risking of the Investment Bank before leading the Group Cost Transformation programme. He has also held senior positions at Credit Suisse, UBS and Merrill Lynch, and more recently served as CFO at SME-focused challenger banks Alba Bank and Unity Trust Bank.
Tom Horvath Neumann - Founder & MD of Properoni®
Tom Horvath Neumann is the Founder and Managing Director of Properoni®, the challenger brand driving innovation and premiumisation in the pepperoni category through exceptional taste, clean label credentials and strong partnerships across hospitality and retail. Building on the business’s long-standing heritage supplying the UK’s pizza industry, Tom launched Properoni® as a consumer brand in a category that had become increasingly commoditised. Today, Properoni® works with leading restaurant operators and retail partners, championing pepperoni made properly and helping redefine consumer expectations of one of the UK’s favourite pizza toppings.
Ben Bowers - Commercial Controller at Stateside Foods
Thom Hetherington - Founder of Landing Light