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EUROPEAN PIZZA SHOW

European Pizza Forum

The European Pizza Forum brings together leading industry professionals to explore the trends, challenges, and opportunities shaping the future of the pizza and wider hospitality sectors.

Covering topics such as business growth, profitability, consumer behaviour, technology, and innovation, the programme – organised in co-operation with PAPA (The Pizza, Pasta & Italian Food Association) – delivers practical insights and actionable strategies to help business owners and decision-makers strengthen their competitive edge, drive sustainable growth, and achieve long-term success.

Agenda

18 November

11:15 – 11:50

Shaping the Pizza Industry: Leading Brands into the Future

With: Ben Bowers (Stateside Foods), Kian Yazdi (Tops Pizza). Moderated by PAPA, introduced by FIS.

12:05 – 12:35

Aggregators vs Operators: The Challenges of Delivery

With: Peter Backman (TheDelivery.World), Sunny Chhina (The Fat Pizza) and Pamela Aiko Tironi (The Pizza Room). Moderated by PAPA.

12:50 – 13:10

Building a Pizza Brand: What It Really Takes

CASE STUDY. With: Ajmal Mushtaq (Boss Pizza). Moderated by PAPA.

13:30 – 14:00

Margin Squeeze: What Do Investors Really Look For?

With: Edin Basic (Venture Capital Investor), Dominic Wade (Zempler Bank) and Olçar Tosun (Wild Horse Design). Moderated by PAPA.

14:20 – 15:00

Funding & Investment: How Are Businesses Funding Growth?

With: Darron Judd (Barclays Business), Dan Hope (Proloco), Paul Goodale (Pizza Luxe). Moderated by Thom Hetherington.

15:15 – 15:55

Tech That Actually Drives Profit: Tools, AI, Data and Real ROI

With: Thom Elliot (Pizza Pilgrims), Dan Hope (Proloco), Iain Morland (Klarus). Moderated by Thom Hetherington.

19 November

11:20 – 12:00

50 Top Pizza Presents: Inside Europe's Award-Winning Pizzerias

With Europe’s best pizzerias, recognised by 50 Top Pizza, sharing their experiences, challenges and success stories. A unique insight into what it takes to build and grow a successful pizzeria today.

12:20 – 12:50

Quality at Scale: How to Keep Standards Consistently High

How can businesses maintain consistently high quality while increasing production volumes? Moderated by Alessandro Allocca, with Tom Horvath Neumann (Properoni®).

13:10 – 13:50

50 Top Pizza Presents: Inside Europe's Award-Winning Pizzerias

With Europe’s best pizzerias, recognised by 50 Top Pizza, sharing their experiences, challenges and success stories. A unique insight into what it takes to build and grow a successful pizzeria today.

14:10 – 14:45

Italian Expertise, Local Adaptation: Making It Work in the UK

With: Giovanni Sacchi (Director of the Italian Trade Agency), Roberto Costa (President of the Italian Chamber of Commerce for the UK), and Michelin-starred Chef Stefano Di Giosia (The Tudor Pass). Moderated by Alessandro Allocca.

15:15 – 15:45

EPS Awards 2026 Ceremony

Celebrating the best products presented at the show, recognising quality, innovation, presentation, and impact.

Some Confirmed Speakers

Ajmal-Mushtaq
Roberto-Costa
Di-Giosia
Thom-Elliot
Sunny-Chhina
Pamela-Aiko-Tironi
Darron-Judd
Paul-Goodale
Kian-Yazdi
Peter-Backman
Morland
Dan-Hope
Edin-Basic
Dominic-Wade
Tom-Horvath-Neumann
Bowers
Thom-Hetherington-2
Alessandro-Allocca