The European Pizza Show is today Europe's leading international B2B trade show for the pizza industry and the wider Horeca and F&B sectors.

Created by the team behind Bellavita Expo, a London-based event organiser founded in 2013, the show brings together industry professionals, leading brands, and key decision-makers from across the global foodservice community. Supported by its commercial partners and prestigious Italian trade fair organisations Cibus Parma and TuttoFood Milano, the event builds on the 10-year legacy of the European Pizza & Pasta Show, continuing to celebrate innovation, excellence, and growth within the industry.